Marketing isn't about technology: never has
been, never will be.
It's about people, attitudes, behaviours, and how they change. Right now the web & marketing communities are full of hints, tips and whirring technologies: useful, but tech is only a means to an end - to get your customers to change their behaviour. And make more profit for the company.
I use 20+ years' marketing experience to help consultancy clients work out ways to change their customers' behaviour. Mostly we work with digital media; sometimes we put ink on paper. We always have a plan that saves money & makes marketing measurably more efficient.
Services
Consultancy
Business planning, marketing and internet strategy - pick one, or have them all, aligned.
Coaching
Experienced guidance on the thought processes behind marketing and commercial decisions, the skills and teams that deliver them.
Speaking
"it's like listening to a one man MBA in web marketing"
Online business made clear, simple and actionable. And sometimes entertaining!
Training
Tailor-made learning programmes for marketing & non-marketing teams. Listening, thinking and doing combined in lectures and workshops.
Expect to make wide use of online tools and workspaces pre, during and post course.
Writing
Commissioned articles, expert guides, and published books.
It's about people, attitudes, behaviours, and how they change. Right now the web & marketing communities are full of hints, tips and whirring technologies: useful, but tech is only a means to an end - to get your customers to change their behaviour. And make more profit for the company.
I use 20+ years' marketing experience to help consultancy clients work out ways to change their customers' behaviour. Mostly we work with digital media; sometimes we put ink on paper. We always have a plan that saves money & makes marketing measurably more efficient.
Services
Consultancy
Business planning, marketing and internet strategy - pick one, or have them all, aligned.
Coaching
Experienced guidance on the thought processes behind marketing and commercial decisions, the skills and teams that deliver them.
Speaking
"it's like listening to a one man MBA in web marketing"
Online business made clear, simple and actionable. And sometimes entertaining!
Training
Tailor-made learning programmes for marketing & non-marketing teams. Listening, thinking and doing combined in lectures and workshops.
Expect to make wide use of online tools and workspaces pre, during and post course.
Writing
Commissioned articles, expert guides, and published books.
