April 2005

Currents & Crossroads

Key Q2 2004 Findings: Response

B-to-C acquisition B-to-C retention B-to-B acquisition B-to-B retention
Volume of e-mail sent in Q2 2004 141,957,227 147,439,062 11,776,543 18,724,720
Average unique open 29% 32% 32% 37%
Average unique click 8% 9% 8% 11%
Average hard bounce 6% 5% 10% 6%

Google Print Search: Digital Marketing: Using the New Technologies to Get Closer to Your Customers

Here’s a pleasant surprise – not just that Google Print is in beta in the UK, but that  it’s reached even a realtively small-selling title like mine 😉

Google_book

And the "search within this book" is just as thorough as you’d expect from Google.
It’ll be interesting to see whether posts/links like this one, to Google Print, has any impact on sales…

Link: Google Print Search: Digital Marketing: Using the New Technologies to Get Closer to Your Customers.

eTrading Standards National Project

um, on the face of it this is one of the least interesting documents you’ll every encounter – data cleaning in local government.
But it contains a nugget, putting a £ savings number on the digital dividend (you remember ‘peace dividends’? – the digital one is what you get by properly applying digital thinking…)

Table 2: Benefits
study summary

 

 

 

 

 

 

 

 

 

Description

Value

Drivers

Factoid

Assumptions

Accuracy
  of Data

£32m –
  £64m

 

The service can be more
  responsive to all types of enquiries.

 

Value could be at least 2 times
  costs of cleaning.

Data cleaning gives greater
  confidence in the consistency and quality of information.

 

Cost of cleanup in one
  authority £8k.

 

Repeated / wasted visits difficult
  to quantify – £20 per business

the key phrase in there is:
Value could be at least 2 times
  costs of cleaning.
not to mention the spin offs for the folk on the receiving end of more timely & accurate information, and the benefit of not missing out on information not sent because of inaccurate data.
Makes you wonder why it’s not been done before?
Link: eTrading Standards National Project.

Useful tech 2: JOn Udell’s amazonised library tag

Would it be useful if you could choose between buying a book and getting it from the library… but you’d have to know if the book was actually *in* the library… and if it was out on loan, how would you know when it came back in? And you’d really want all that on one page….

This is amazing stuff, and Jon Udell is rightly being applauded for it. The tech’s not complex – just inspired. Take greasemonkey  code, which pulls the library data into an amazon page, and use amazon’s wishlist to run the alert side. Brilliant – and shows the power of data standards to combine applications

Link: Jon’s Radio…. click the flash movie link to see a narrated demo