If you want your marketing to reach its online audience, go & find them. Take your product to where the audience already meets. If your audience is made up of sceptical teenagers, well, you’d need to turn up with a credible brand partner. Universities, Apple & iTunes Apple – Education – iTunes U: there could hardly be a stronger combination.
I love the idea of lectures being podcast (which already happens informally elsewhere) – far better to view a missed lecture online than to read a friend’s notes.
Aside from the convenience for current students, I’m sure that a strong iTunes U presence will be a great ad for the next round of student applications: prospective students are far more likely to choose a university (all other things being equal, which of course they never are 🙂 that’s using sexy technology to make courses more convenient.
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