The FT reports the IAB’s study that shows car manufacturers advertising online more often, encouraged by the higher share of 50+ and female users.
Financial services are the next largest spenders: search advertising takes up the lions’ share of spend, with paid search accounting for much of that, and growing at 40% year on year, with online advertising being worth 14.7% of all UK ad spend.
Meanwhile BT Broadband picks different bones out of the same IAB report, highlighting how brands can be built more effectively online
They’re quite right to pick up on how Innocent Drinks deliver thier brand online. It’s beautiful, accessible, real. In an online world where business’ reputations are judged by personal and social network’s experience of a company, it’s important to keep the brand on a human scale.
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