… received an e-mail from Yes Asia, from whom I’ve bought copies of the eCommerce Pocketbook in Chinese: I’m still amused that this handy guide, which I wrote for the nice folk at Management Pocketbooks just up the road from my office, is available in a very foreign language, and bought in decent numbers too.
new IDM Marketing Guide is a concise & practical guide to marketing programmes that work. At least, that’s how I wrote the chapter on e-mail marketing 😉
It’s nice to be recognised amongst the 50 experts!
Here’s a pleasant surprise – not just that Google Print is in beta in the UK, but that it’s reached even a realtively small-selling title like mine 😉
And the "search within this book" is just as thorough as you’d expect from Google.
It’ll be interesting to see whether posts/links like this one, to Google Print, has any impact on sales…
Digital Marketing (Hardback)
Using New Technologies to Get Closer to Your Customers
The opportunities presented to todayâ€™s marketer by new technologies are unprecedented. Never before has it been possible to get so close to your customers, and, equally, never before have customers had so much control.
Weâ€™ve left the age of traditional marketing communication and entered the digital marketing era.
You can now read inside on Amazon
The E Commerce Pocketbook
"Buy two copies of this book: one for you and one for your boss. It’s an exceptionally easy-to-understand guide for executives just beginning to do business online"
Anne Holland, Publisher MarketingSherpa.com
Now available in Chinese!