marketing

invaluable pitching advice

How To Demo Your Startup hey, a post that does what it says on the tin; very sound advice on pitching, well, frankly, anything – not just a startup.

Think of your audience, and help them through the pitch – you’re going to throw a huge amount of information at them in a very short space of time, so help them out! Point 3 – “Leave them wanting more” for example. You can’t say everything that’s you’d like, so don’t try. Leave stuff out. If you’re smart, leave out stuff that your audience will want to ask about – and that you have great (short) answers on.

real, social marketing

When folk talk about ‘marketing to social networks’ , you can be pretty sure (from their language) if they’re about to spam a community.  The wrong way to go about it is to think like a broadcast, analogue advertiser, and think what message can be put infront of the greatest number of eyeballs.

Making that message interactive is a just-about-acceptable half way house to…

Properly engaging folk
By giving them soemthing they can contribute to
That lets folk/customers change the company & its product/service, in even the most miniscule way.

There’s a conversation going on at the mo’ ’bout ‘social objects ‘(Gapingvoid is a great entry point, as are Jyri Engestrom’s slides on slideshare (who coined the term). And here’s a cracking example….

Howies make clothes; they’re a responsible company, in every way. <declaration: today I’m mostly wearing Howies jeans /declration>  So when they open their first store you’d expect a brand/web/shop social object. It’s described on Russell Davies’ blog  – and involves a heath robinson contraption to print photos from Howies’ flickr group. Looks like a thing of beauty – as a marketing concept and in store (must make a point of visiting.)

on positive management styles

It’s no surprise to find that UK managers are the most negative: over the past 12 months I’ve worked with folk for the UK (natch!), Sweden, South Africa, Australia, America, and even a Brit based in Australia… they are consistently more positive, energetic and constructive than UK management.

The ability of UK folk to sit, diss, and do nothing, is astonising.

So I applaud  UK clients who do manage to stay positive, in spite of the zeitgeist.

</rant>

How often does that negativity seep out to customers? I guess the trite answer is that “once would be too often”.

brands, internet, advertising, budgets

The FT reports the IAB’s study that shows car manufacturers advertising online more often, encouraged by the higher share of 50+ and female users.

Financial services are the next largest spenders: search advertising takes up the lions’ share of spend, with paid search accounting for much of that, and growing at 40% year on year, with online advertising being worth 14.7% of all UK ad spend.

Meanwhile BT Broadband picks different bones out of the same IAB report, highlighting how brands can be built more effectively online

They’re quite right to pick up on how Innocent Drinks deliver thier brand online. It’s beautiful, accessible, real. In an online world where business’ reputations are judged by personal and social network’s experience of a company, it’s important to keep the brand on a human scale.

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A stand on internet privacy from Google

“Privacy laws have not kept up with the reality of the internet and
technology, where we have vast amounts of information and every time a
credit card is used online, the data on it can move across six or seven
countries in a matter of minutes,” Mr Fleischer told the Financial
Times
ahead of his speech.

This is good.

It may be a partially-formed thought at the moment, but without Google’s participation, any initiative will struggle to become a standard. With Google’s involvement, online practice and laws have a chance of defending our privacy – but in ways that are practical for individuals and lawyers, and commercially sound for online businesses.

So for example A Bill of Rights for Users of the Social Web and has a lot more chance of becoming accepted if it’s adopted by Google – and Skype. It’ll be interesting to see how the two approaches compare.

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Techcrunch on social networks/local search in the UK

’tis the new big thing: local search + social network recommendations.

Actually, I saw a broadsheet Sunday newspaper quoting research that ‘we’ trust our friends’ and communities’ restaurant  recommendations more than we trust professional restaurant reviewers – so maybe there’s something in this social networking, reviews, and local search thing?!

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Google’s Socialstream blends content…

There’s a video demo of this companion/development of Orkut and a good description on  Googlesystem’s unofficial blog
… which looks just fine – but but but is it just going to feed our privacy concerns?

I’m sure Google will draw a clear line between the data they allow to be scraped & blended into nosey services… but where will they draw the line? And how far back will Google go into our histories?

Picked up from Mashable