Strategy

social networking & business roundup article

A nice piece by David Bowen that captures ‘where we’re up to’ on social networking

…and includes this gem
“The price is that it is important to give away really valuable
information, because only this will be picked up. “The first thing you
have to do is relinquish control,””

Yep.
Nailed it.
There’s no point in sharing information that everybody knows.
If you’re an expert, share stuff that only you know, that everybody else (who is interested) will find useful.

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BT networks home wifi

The FT reports that “BT Group
is attempting to create the world’s largest wi-fi network by persuading
millions of UK customers to turn their home wireless “hubs” into public
hotspots.”

What a smart idea – and it goes back to the idea that networked nodes’ power & value grows with the number of nodes on the network. If they can pull this off, BT’s share price will rocket (if the market understands what they’ve achieved).

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Mashups crossing the chasm

BEA’s pan-european business survey includes this news (as reported by Silicon):
The survey also found that the demand for mashups,
where a website or application that combines content from more than one
source into an integrated experience, was set to treble from its
current level of 6% of organisations to 18% within 18 months.”

Have you got an adoption curve to hand? Then we’ll begin!
At 6%, mashups are playful fun for early innovators: at 18%, they’re heading rapidly for the mainstream, in 2009.

Trouble is, at the same time elsewhere in Silicon today, they’re reporting on IT skills shortages – with retail organisations and banks unable to fill 40%-50% of vacancies… Now, maybe the skilled workforce doesn’t exist in the right parts of the country. Or maybe companies aren’t paying enough – in spite of IT’s year on year pay inflation. Genuinely useful online features save business money by reducing cost while making it easier to perform a task: that’s just the sort of high-bang-for-the-buck customer content that mashups provide. Perhaps some of those cost-efficiency gains need to be diverted back to their source – IT teams’ pay packets?

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