Customer 2.0: marketing meets transparency in search of trust

Web2.0 was coined in 2004 by O’Reilley media – so you’d think that 3 years on, business would recognise the symptoms (and cost savings) of Customer2.0

You’d be wrong.

What happens when you mashup Customer 2.0 with Business 1.0?

A train-wreck, usually.

And this blog is here to celebrate businesses that recognise the value of meeting Customer 2.0’s needs and expectations – and of course, just occasionally, noting when Business gets it wrong.

The catalyst for this now blog is the launch of phuser – a *very* Web2.0 messaging service. I’m supporting the team, and blogging their customers’ experiences. So please expect phuser experiences to thread themselves through posts.

Leave a comment