For as long as it has mattered, Surveymonkey has been the benchmark web survey tool. Others, such as SurveyShack (which has excellent business research tools, including staff appraisals) and Zoomerang, work well for users, deliver good results, and have sustainable businesses.

The press for surveygizmo suggests that there might be a new benchmark challenger on the block.

And we’ll see more services like this: customer friendly sites that encourage feedback. Easy for the marketing/management team to setup & extract information from. And easy for customers to give feedback when they’ve something to say, rather than when the company chooses to ask.

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