Will Rowan can develop your business’ e commerce strategy for the real world: highly experienced & regarded for business strategy development, including marketing, direct marketing, loyalty and CRM, advertising, and response management.

Most recent clients have included Allianz, and Bupa Global.

I’ve created strategy for airlines, fmcg, financial services (bank, insurance and life companies) and charity clients. Past work has included direct marketing, advertising and sales promotion agencies as an external consultant, and professional bodies such as the Institute of Direct Marketing.


How to integrate e commerce with your existing business – work with us to understand how your business can exploit e commerce opportunities, and identify the strategy that’s right for your management team. Get your own web savvy, marketing led business strategy.

Tailored learning workshops

Now with over eight years experience training companies in e commerce and real world business applications.

We regularly run half and full day courses for companies, tailored to their specific needs. Whether you need a day-long workshop for senior managers to develop ideas, or need an orientation programme, we can help. Choose from a range of modules, then join TheCustomer.co.uk in our online learning forum.

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