Technology is great…
… but in your organisation, who knows how to turn it on and get real performance out of it?
Research suggests that you’ll get a better return if you put marketers in charge of developing web & e commerce programmes. A better return than… putting the IT department in charge.

The web is a communications challenge. The technology should be transparent to your customers. And it should inform your marketing planning in all media.

Tailored Training from TheCustomer
What exactly does your team need to learn? Half & one day courses are available, tailored to your team’s needs.
We cover:
E commerce, interactive marketing, business strategy in a network economy.
Courses tailored to all levels – from strategy for directors and senior staff to orientation sessions for all staff.
Pre-course online surveys ensure that content is exactly to your needs
Post-course evaluation (online, naturally)

Each course is supported by a private online community for your staff for 12 months.
Send an e mail to find out more.

Will Rowan also provides training to The Institute of Direct Marketing … In 2001 he wrote about 30% of original course material for Europe’s first certified Interactive Marketing Certificate… and then created the ‘online’ modules for the IDM’s revised Diploma in Direct and Interactive Marketing. He revised the Diploma material for 2004.

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