Global community dream

In an hour Honda F1’s earthdream campaign goes live. It costs $100million to run an F1 team for a year: are they going to try to get 1 million people to buy a pixel at $100… I’d pitch for 10 million at $10. By asking individuals to put their name on a pixel, and make an environmental commitment, they’re building a large global community. I wonder what they’ll use it for?

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