Digital Marketing (Hardback)
Using New Technologies to Get Closer to Your Customers
The opportunities presented to todayâ€™s marketer by new technologies are unprecedented. Never before has it been possible to get so close to your customers, and, equally, never before have customers had so much control.
Weâ€™ve left the age of traditional marketing communication and entered the digital marketing era.
You can now read inside on Amazon
The E Commerce Pocketbook
"Buy two copies of this book: one for you and one for your boss. It’s an exceptionally easy-to-understand guide for executives just beginning to do business online"
Anne Holland, Publisher MarketingSherpa.com
Now available in Chinese!