Monthly Archive for January, 2005

audio & podcasting in the marketing mix

It was only a question of time before podcasting turned up as a sales tool: here’s one.
And of course where audio pioneers, video follows. Some of the video email codecs that are popping up now, combined with avatar applications (which presently often do litttle more that read your page text)  will start to show up in webpages….

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transparency! podcasting!

Here’s an interesting development: Adam Curry is – apparently – having some connection problems, and not getting very far with the conventional ‘phone customer support’ route.

So he’s recording & podcasting his phone conversations.. and getting a response.

Now, at one level it’s a geeky way of queue-jmping… at another it’s every  unit-of-one customer’s holy grail: an audience and the means to take your problem to it. Transparency indeed. I wonder if BT will feed  this back into their standard processes, so the nobody needs to go this route…

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Happy New (Wireless) Year

Happy New Year – and since this might just be the year that wirless really hits the mainstream, try this utility – stumbler.net. – which gives very sensitive readings on wireless signal strength. V useful.

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