Will Rowan | marketing-led web-savvy digital strategy
Very interesting stat in here - that one in four mobile users have been online, and a third of mobile households have received an e-mail by phone (I wonder what proportion have managed to send an e-mail?)
Link: Mobile Phones Could Soon Rival the PC As World’s Dominant Internet Platform.
Sphere: Related ContentI guess it was inevitable… Link: PayPal - Introducing the new PayPal Credit Card.
Sphere: Related Content…. which has prompted Return path to rebrand their ‘bonded e-mail’ product range as Sender Score - an excellent idea.
They’re making it clear that reputation - a company’s behaviour - is key to achieving deliverability.
Link: Sender Score.
This will be a long-running series… there’s some *really* interesting applications popping up.
Ning makes it incredibly easy to set up any kind of collaborative space, in moments.
Link: Ning - Create and share your own social web apps!.
Nabble http://www.nabble.com/ puts community groups into a very easily searched, cross platform, free service. Which, if nothing else, would get around the horrendous security barriers that some services (Yahoo! Groups) put up.
Sphere: Related Content(another from Wired)…
Though it seems like customer service by e-mail can be screwed up just like any other channel, it’s comforting to find that the web is just another medium for marketing. (Which I think I first heard from Drayton Bird, in his column in Marketing magazine, around the turn of the century.)
And ike any other medium, the quality of thinking, management, training and execution are all-important - just “doing it on the internet” only get a company so far.
Link: Wired News: Customer Service Goes to Hell.
Sphere: Related ContentNeothis, neothat, and web 2.0: they’re all about themseves.
And we must now be heading for the neoweb, if social networking has morphed into antisocial networking.
I think it’s a healthy sign - part of a necessary trend away from awestruck worship of anything that’s online (”It must be true, I saw it on the web. Pass me the $42 million dollars from that nice man in Nigeria”) to a more realistic view of the world.
Link: Wired News: Antisocial Networking Gets Hip.
Sphere: Related Content
Latest comments