Will Rowan | marketing-led web-savvy digital strategy
… though the research is from the USA, it’s interesting to see that Petrol stations are worse than web for data security
I doubt if that squares with most folk’s opinions. But just like the credit card behind a bar, it’s the human part of the process that’s at risk, not the web.
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Sphere: Related ContentWhile needing to take time to absorb the full 68 page report, the Open Rights observation team’s findings of crashes, display errors and poor security aren’t encouraging. Perhaps the problem is that “E-voting is a ‘black box system’, where the mechanisms for recording and tabulating the vote are hidden from the voter. This makes public scrutiny impossible, and leaves statutory elections open to error and fraud.”
As a rule of thumb, open standards win out over closed systems: a ‘black box’ might look like the thing to invest in, but time & again an open, transparent approach wins out. While I’m no fan of the Government Gateway, it does work: millions submit tax returns and pay VAT through its login. It handles significant peaks in activity around tax deadlines.
And the eGU’s mission is:
“The e-Government Unit (eGU) is the largest unit in the Cabinet Office. We are responsible for
my highlighting
Which begs the question, if it’s good enough to handle money, why would we need a different user identification system for voting?
ConsumerReports.org - Car crash test shows how a selection of USA cars perform in crash tests - in slow motion. It’s a dramatic illustration of a car’s inherent safety: if you saw this, would you buy a car with poor safety?
The video is much more powerful than the safety ratings charts available from Europe’s NCAP - and where NCAP’s tables are organisation-centric, the Consumer Reports video shows what happens to ‘me’ - it’s visitor centred - which is much more effective communication.
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Sphere: Related ContentVast as the web may be, it makes most sense to folk when it’s grounded in soil. So I’m fascinated by this mashup, using Yahoo Pipes, to map Kiva’s loans
Sphere: Related ContentPlaying with Pageflakes, to demo the changing relationship between customers and the companies that serve them (just in case you’d forgotten that marketing exists to identify & meet customer needs !) & found lasandra5 doing precisely the same thing - though for a major corporation: the page is a great collection of social and web marketing feeds.
Sphere: Related ContentI must admit to being surprised at how low-res the top business topics on Squidoo It’s all important stuff, but small scale topics. Somehow I’d have expected the top lenses to be on bigger issues, with more momentum.
I guess my benchmark is the excellent community at marketingprofs, which has grown steadily from launch - and the team have done an excellent job in managing their contributors’ reputation point system to maintain a high standard of advice.
Sphere: Related ContentFor as long as it has mattered, Surveymonkey has been the benchmark web survey tool. Others, such as SurveyShack (which has excellent business research tools, including staff appraisals) and Zoomerang, work well for users, deliver good results, and have sustainable businesses.
The press for surveygizmo suggests that there might be a new benchmark challenger on the block.
And we’ll see more services like this: customer friendly sites that encourage feedback. Easy for the marketing/management team to setup & extract information from. And easy for customers to give feedback when they’ve something to say, rather than when the company chooses to ask.
Sphere: Related ContentNancy Slim’s blog strikes many chords with anybody who’s flying solo [like yours truly].
Senses of freedom & guilt in equal measure, leading to overwork… and pigeon-holing by cubicle-bound colleagues, who assume that every day is spent outdoors, feet up, drinking wine [summer version of by a log fire with a pint of ale in the winter.]
Roger Collings’ Way out Tube Map is a simple & practical idea: tell folk where to stand when they get onto a tube train, so that they’re in the right place at their destination. It’s a major contribution to convenience, and probably helps tube safety, by reducing the number of folk walking the length of destination platforms.
And it’s a fine illustration of customer-centric thinking.
Sphere: Related ContentAfter the scale (& excess?) of Honda’s global dream, I like the human scale of the partnership between the Homeless World Cup and Hattrick, working together to raise funds for the Afghan HWC team to travel to the Copenhagen finals in August.
Donations of £5, €5, or even $5 will make a difference.
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