TheCustomer

How To Demo Your Startup hey, a post that does what it says on the tin; very sound advice on pitching, well, frankly, anything – not just a startup.

Think of your audience, and help them through the pitch – you’re going to throw a huge amount of information at them in a very short space of time, so help them out! Point 3 – “Leave them wanting more” for example. You can’t say everything that’s you’d like, so don’t try. Leave stuff out. If you’re smart, leave out stuff that your audience will want to ask about – and that you have great (short) answers on.

I *do* like Tara Hunt’s take on “helping out for free” – and since she’s making a thing of it, there’s a good chance that culture will shift a notch or two in that direction. You can’t eat Whuffie (but it’s getting harder to eat without it) | ::HorsePigCow:: marketing uncommon

(Thanks to Hugh MacLeod & Twitter for the heads up)

Whuffle has been part of my web experience since the early days of Fast Company London in 97/98 (FC London was the vortex that drew me into this working life) – pitch in, share ideas, expecting only shared knowledge, thanks and companionship in return. But the network built a decade ago still pays back.

I hope that Project VRM may offer something similar – we’ve had the whuffle talk – and folk are involved because, well, because it’s a cause we believe in. I’ll be interested to see the reactions to 20 minute conference talk – with added VRM – in Delhi next week. It’s very interesting to see how readily the ‘old’ marketing economy is thinking about VRM – there’s an article by Doc Searls, Alan Mitchell & Iain Henderson in this month’s IDM Journal (text for members only, I’m afraid).

Bulletin board postings more likely slander than libel, says High Court | OUT-LAW.COM

Very, very useful to know.
(tho frankly not the most exciting news of the week

another piece of innovative communication from Melbourne (see car park signage below)
Craft Circle Fights The Power, Martha Stewart Style | PSFK – Trends, Ideas & Inspiration
I wonder what they’re putting in the water?

Axel Peemoeller’s – Eureka Carpark Melbourne
has fantastic signage – which makes sense when seen from the right angle. And no sense at all when looked at from the wrong direction. How many times have you seen marketing campaigns that looked just like that – planned from the company’s perspective, they make perfect sense to the company, and none at all to the customer.