… received an e-mail from Yes Asia, from whom I’ve bought copies of the eCommerce Pocketbook in Chinese: I’m still amused that this handy guide, which I wrote for the nice folk at Management Pocketbooks just up the road from my office, is available in a very foreign language, and bought in decent numbers too.
Sphere: Related ContentArchive for the 'Books' Category
new IDM Marketing Guide is a concise & practical guide to marketing programmes that work. At least, that’s how I wrote the chapter on e-mail marketing 
It’s nice to be recognised amongst the 50 experts!
Sphere: Related ContentHere’s a pleasant surprise - not just that Google Print is in beta in the UK, but that it’s reached even a realtively small-selling title like mine 
And the "search within this book" is just as thorough as you’d expect from Google.
It’ll be interesting to see whether posts/links like this one, to Google Print, has any impact on sales…
Link: Google Print Search: Digital Marketing: Using the New Technologies to Get Closer to Your Customers.
Sphere: Related ContentDigital Marketing (Hardback)
Using New Technologies to Get Closer to Your Customers
The opportunities presented to today’s marketer by new technologies are unprecedented. Never before has it been possible to get so close to your customers, and, equally, never before have customers had so much control.
We’ve left the age of traditional marketing communication and entered the digital marketing era.
You can now read inside on Amazon
The E Commerce Pocketbook
"Buy two copies of this book: one for you and one for your boss. It’s an exceptionally easy-to-understand guide for executives just beginning to do business online"
Anne Holland, Publisher MarketingSherpa.com
Now available in Chinese!
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