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	<title>TheCustomer &#187; community</title>
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	<link>http://thecustomer.co.uk/marketing</link>
	<description>Will Rowan &#124; marketing led, web-savvy, digital strategy</description>
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		<title>Royal YouTube</title>
		<link>http://thecustomer.co.uk/marketing/royal-youtube</link>
		<comments>http://thecustomer.co.uk/marketing/royal-youtube#comments</comments>
		<pubDate>Sun, 23 Dec 2007 09:52:26 +0000</pubDate>
		<dc:creator>Will Rowan</dc:creator>
				<category><![CDATA[community]]></category>

		<guid isPermaLink="false">http://thecustomer.co.uk/marketing/royal-youtube</guid>
		<description><![CDATA[The House of Windsor now has a channel on YouTube: that&#8217;s very welcome&#8230; I&#8217;m sure it won&#8217;t be long before TheRoyalChannel is the most popular way of watching the annual Christmas Queen&#8217;s Speech&#8230;. and that they add a lot more content to show the Family at work.

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			<content:encoded><![CDATA[<!-- sphereit start --><p>The House of Windsor now has a channel on YouTube: that&#8217;s very welcome&#8230; I&#8217;m sure it won&#8217;t be long before <a TARGET="_blank" HREF="http://www.youtube.com/theroyalchannel">TheRoyalChannel</a> is the most popular way of watching the annual Christmas Queen&#8217;s Speech&#8230;. and that they add a lot more content to show the Family at work.</p>
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		</item>
		<item>
		<title>social networking &amp; business roundup article</title>
		<link>http://thecustomer.co.uk/marketing/social-networking-business-roundup-article</link>
		<comments>http://thecustomer.co.uk/marketing/social-networking-business-roundup-article#comments</comments>
		<pubDate>Fri, 05 Oct 2007 13:43:35 +0000</pubDate>
		<dc:creator>Will Rowan</dc:creator>
				<category><![CDATA[Customer 2.0]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://thecustomer.co.uk/marketing/social-networking-business-roundup-article</guid>
		<description><![CDATA[A nice piece by David Bowen that captures &#8216;where we&#8217;re up to&#8217; on social networking
&#8230;and includes this gem&#8220;The price is that it is important to give away really valuable
information, because only this will be picked up. “The first thing you
have to do is relinquish control,”&#8221;
Yep.Nailed it.There&#8217;s no point in sharing information that everybody knows.If you&#8217;re [...]]]></description>
			<content:encoded><![CDATA[<!-- sphereit start --><p>A nice piece by David Bowen that captures &#8216;where we&#8217;re up to&#8217; on social networking</p>
<p>&#8230;and includes this gem<br />&#8220;The price is that it is important to give away really valuable<br />
information, because only this will be picked up. “The first thing you<br />
have to do is relinquish control,”&#8221;</p>
<p>Yep.<br />Nailed it.<br />There&#8217;s no point in sharing information that everybody knows.<br />If you&#8217;re an expert, share stuff that only you know, that everybody else (who is interested) will find useful.</p>
<p>
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<!-- sphereit end --><span style="margin-bottom:40px; border-bottom:none;"><a class="iconsphere" title="Sphere: Related Content" onclick="return Sphere.Widget.search('http://thecustomer.co.uk/marketing/social-networking-business-roundup-article')" href="http://www.sphere.com/search?q=sphereit:http://thecustomer.co.uk/marketing/social-networking-business-roundup-article">Sphere: Related Content</a></span><br/><br/><p><a href="http://thecustomer.co.uk/marketing/social-networking-business-roundup-article" rel="bookmark">social networking &#038; business roundup article</a> originally appeared on <a href="http://thecustomer.co.uk/marketing">TheCustomer</a> on October 5, 2007.</p>
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		</item>
		<item>
		<title>BT networks home wifi</title>
		<link>http://thecustomer.co.uk/marketing/bt-networks-home-wifi</link>
		<comments>http://thecustomer.co.uk/marketing/bt-networks-home-wifi#comments</comments>
		<pubDate>Fri, 05 Oct 2007 07:27:22 +0000</pubDate>
		<dc:creator>Will Rowan</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://thecustomer.co.uk/marketing/bt-networks-home-wifi</guid>
		<description><![CDATA[The FT reports that &#8220;BT Group
is attempting to create the world’s largest wi-fi network by persuading
millions of UK customers to turn their home wireless “hubs” into public
hotspots.&#8221;
What a smart idea &#8211; and it goes back to the idea that networked nodes&#8217; power &#38; value grows with the number of nodes on the network. If they [...]]]></description>
			<content:encoded><![CDATA[<!-- sphereit start --><p><font color="#000000">The <a href="http://www.ft.com/cms/s/0/84277bb2-72cb-11dc-b7ff-0000779fd2ac.html">FT reports</a> that &#8220;<b><a href="http://mwprices.ft.com/custom/ft2-com/html-quotechartnews.asp?FTSite=FTCOM&amp;q=BT.A&amp;searchtype&amp;expanded=&amp;countrycode=uk&amp;s2=uk&amp;symb=BT.A&amp;company=NEW">BT Group</a></b><br />
is attempting to create the world’s largest wi-fi network by persuading<br />
millions of UK customers to turn their home wireless “hubs” into public<br />
hotspots.&#8221;</p>
<p>What a smart idea &#8211; and it goes back to the <a href="http://www.wired.com/wired/archive/5.09/newrules.html">idea</a> that networked nodes&#8217; power &amp; value grows with the number of nodes on the network. If they can pull this off, BT&#8217;s share price will rocket (if the market understands what they&#8217;ve achieved). <br /></font></p>
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		<item>
		<title>Techcrunch on social networks/local search in the UK</title>
		<link>http://thecustomer.co.uk/marketing/techcrunch-on-social-networkslocal-search-in-the-uk</link>
		<comments>http://thecustomer.co.uk/marketing/techcrunch-on-social-networkslocal-search-in-the-uk#comments</comments>
		<pubDate>Mon, 10 Sep 2007 21:59:36 +0000</pubDate>
		<dc:creator>Will Rowan</dc:creator>
				<category><![CDATA[Customer 2.0]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://thecustomer.co.uk/marketing/techcrunch-on-social-networkslocal-search-in-the-uk</guid>
		<description><![CDATA[&#8217;tis the new big thing: local search + social network recommendations.
Actually, I saw a broadsheet Sunday newspaper quoting research that &#8216;we&#8217; trust our friends&#8217; and communities&#8217; restaurant&#160; recommendations more than we trust professional restaurant reviewers &#8211; so maybe there&#8217;s something in this social networking, reviews, and local search thing?!

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			<content:encoded><![CDATA[<!-- sphereit start --><p>&#8217;tis the new big thing: <a href="http://uk.techcrunch.com/2007/09/10/tipped-seeks-funds-after-public-launch/">local search + social network recommendations.</a></p>
<p>Actually, I saw a broadsheet Sunday newspaper quoting research that &#8216;we&#8217; trust our friends&#8217; and communities&#8217; restaurant&nbsp; recommendations more than we trust professional restaurant reviewers &#8211; so maybe there&#8217;s something in this social networking, reviews, and local search thing?!</p>
<p>
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		<item>
		<title>Collaborate</title>
		<link>http://thecustomer.co.uk/marketing/collaborate</link>
		<comments>http://thecustomer.co.uk/marketing/collaborate#comments</comments>
		<pubDate>Thu, 06 Sep 2007 11:57:27 +0000</pubDate>
		<dc:creator>Will Rowan</dc:creator>
				<category><![CDATA[Customer 2.0]]></category>
		<category><![CDATA[Strategy]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://thecustomer.co.uk/marketing/collaborate</guid>
		<description><![CDATA[What a neat idea&#8230; Collabandrate is an online in-house suggestion box &#8211; so it&#8217;s social, transparent, and efficient. 
Neat.

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			<content:encoded><![CDATA[<!-- sphereit start --><p>What a neat idea&#8230; <a href="http://www.collabandrate.com/">Collabandrate</a> is an online in-house suggestion box &#8211; so it&#8217;s social, transparent, and efficient. </p>
<p>Neat.</p>
<p>
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<!-- sphereit end --><span style="margin-bottom:40px; border-bottom:none;"><a class="iconsphere" title="Sphere: Related Content" onclick="return Sphere.Widget.search('http://thecustomer.co.uk/marketing/collaborate')" href="http://www.sphere.com/search?q=sphereit:http://thecustomer.co.uk/marketing/collaborate">Sphere: Related Content</a></span><br/><br/><p><a href="http://thecustomer.co.uk/marketing/collaborate" rel="bookmark">Collaborate</a> originally appeared on <a href="http://thecustomer.co.uk/marketing">TheCustomer</a> on September 6, 2007.</p>
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		<title>Google&#8217;s Socialstream blends content&#8230;</title>
		<link>http://thecustomer.co.uk/marketing/googles-socialstream-blends-content</link>
		<comments>http://thecustomer.co.uk/marketing/googles-socialstream-blends-content#comments</comments>
		<pubDate>Thu, 06 Sep 2007 11:42:44 +0000</pubDate>
		<dc:creator>Will Rowan</dc:creator>
				<category><![CDATA[community]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://thecustomer.co.uk/marketing/googles-socialstream-blends-content</guid>
		<description><![CDATA[ There&#8217;s a video demo of this companion/development of  Orkut and a good description on  Googlesystem&#8217;s unofficial blog
&#8230; which looks just fine &#8211; but but but is it just going to feed our privacy concerns?
I&#8217;m sure Google will draw a clear line between the data they allow to be scraped &#38; blended into nosey [...]]]></description>
			<content:encoded><![CDATA[<!-- sphereit start --><p> There&#8217;s a video demo of this <a href="http://video.google.com/videoplay?docid=-6610704975433050156" title="socialstream orkut social networking" target="_blank">companion/development of  Orkut</a> and a good description on  <a href="http://googlesystem.blogspot.com/2007/07/googles-social-networking-projects.html" target="_blank">Googlesystem&#8217;s unofficial blog</a><br />
&#8230; which looks just fine &#8211; but but but is it just going to feed our privacy concerns?</p>
<p>I&#8217;m sure Google will draw a clear line between the data they allow to be scraped &amp; blended into nosey services&#8230; but where will they draw the line? And how far back will Google go into our histories?</p>
<p>Picked up from <a href="http://mashable.com/2007/07/08/socialstream/" title="mashable socialstream privacy privacy2.0" target="_blank">Mashable</a></p>
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		<item>
		<title>Customer 2.0 : I own my privacy</title>
		<link>http://thecustomer.co.uk/marketing/customer-20-i-own-my-privacy</link>
		<comments>http://thecustomer.co.uk/marketing/customer-20-i-own-my-privacy#comments</comments>
		<pubDate>Wed, 05 Sep 2007 16:17:54 +0000</pubDate>
		<dc:creator>Will Rowan</dc:creator>
				<category><![CDATA[Customer 2.0]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[ethics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://thecustomer.co.uk/marketing/customer-20-i-own-my-privacy</guid>
		<description><![CDATA[Have you seen rapleaf ?
or upscoop
oh and there&#8217;s quechup as well &#8211; which has some of plaxo&#8217;s worst habits (which plaxo quickly shed),
It&#8217;s Spam 2.0 &#8211; the start of the social spam revolution.
I&#8217;ve seen conversations on 2 separate professional networks that are apalled by them &#38; the loss of privacy that&#8217;s implicit &#8211; for example, [...]]]></description>
			<content:encoded><![CDATA[<!-- sphereit start --><p>Have you seen<a href="http://www.rapleaf.com" title="customer 2.0 privacy data marketing" target="_blank"> rapleaf</a> ?<br />
or <a href="https://upscoop.com" title="customer 2.0 privacy data marketing" target="_blank">upscoop</a><br />
oh and there&#8217;s <a href="http://quechup.com" title="customer 2.0 privacy data marketing" target="_blank">quechup</a> as well &#8211; which has some of plaxo&#8217;s worst habits (which plaxo quickly shed),</p>
<p>It&#8217;s Spam 2.0 &#8211; the start of the social spam revolution.</p>
<p>I&#8217;ve seen conversations on 2 separate professional networks that are apalled by them &amp; the loss of privacy that&#8217;s implicit &#8211; for example, I now know what&#8217;s on one of my client&#8217;s Amazon Wish Lists.  Which I guess is OK if you actually know somebody&#8230; but not OK if you&#8217;ve scraped an email address &amp; set out to learn anything you can about a person for who-knows-what purpose.</p>
<p>The only defence is to use separate public &amp; personal email addresses &#8211; and even that would be defeated by viral tools in these services&#8217; signup processes.</p>
<p>Oh, and Facebook just announced that it&#8217;s opening public profiles to search engines &#8211; so expect an outrage in 5-6 weeks time. And then folk will adjust and go back to their lives, on &amp; offline.</p>
<p>But the cumulative effect will be for the &#8216;signal to noise&#8217; ratio to drop &#8211; the proportion of genuine messages will reduce, amongst an increase of social spam.</p>
<p>All these rape our privacy.</p>
<p>Expect to see more folk using closed communities (like <a href="http://phuser.com" title="customer 2.0 privacy data marketing" target="_blank">Phuser</a> ), and the &#8216;private&#8217; options on Facebook et al. Bit by bit we&#8217;ll learn to take control of our own privacy, and take responsibility for our privacy.</p>
<p>That&#8217;s the service that <a href="http://blog.rapleaf.com/reputationprivacy" title="customer 2.0 privacy data marketing" target="_blank">Rapleaf</a> offer: to protect &amp; control your privacy. I&#8217;m in two minds as to whether they&#8217;ll profit from exposing the problem (which they didn&#8217;t create&#8230;) Or if they&#8217;ll be a victim of their own success at exposing a genuine social problem.</p>
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		</item>
		<item>
		<title>Collaboration, customer, community</title>
		<link>http://thecustomer.co.uk/marketing/collaboration-customer-community</link>
		<comments>http://thecustomer.co.uk/marketing/collaboration-customer-community#comments</comments>
		<pubDate>Sat, 04 Aug 2007 09:06:18 +0000</pubDate>
		<dc:creator>Will Rowan</dc:creator>
				<category><![CDATA[Customer 2.0]]></category>
		<category><![CDATA[Digital Thinking]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[marketing]]></category>
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		<description><![CDATA[TomTom GO 520 satellite navigation toy allows customers to update maps while driving, correcting their device&#8217;s information with what&#8217;s actually on the road. And then, of course to upload that update to a community, in exchange for corrections from other users.
Potentially this lifts the huge burden of updates from mapmakers &#8211; when TomTom and other [...]]]></description>
			<content:encoded><![CDATA[<!-- sphereit start --><p>TomTom GO 520 satellite navigation toy allows customers to <a href="http://www.youtube.com/watch?v=D5Y6qY3X8PA" title="sat nav map community" target="_blank">update maps while driving</a>, correcting their device&#8217;s information with what&#8217;s actually on the road. And then, of course to upload that update to a community, in exchange for corrections from other users.</p>
<p>Potentially this lifts the huge burden of updates from mapmakers &#8211; when TomTom and other satellite navigation manufacturers achieve a critical mass of customers. Service providers&#8217; role changes to &#8216;verification&#8217; rather than  sourcing the update information, which is always a delayed process. Presumably, over time, an agreed verification standard will  establish how often a map error needs to be reported before it&#8217;s considered verified.And the next step is to have this information reported back live from the vehicle, rather than delayed, from the owner&#8217;s office. That would allow for routing around roadworks that might cause delay for a few hours.</p>
<p>/ edit</p>
<p>Yesterday in Berlin TomTom announced their updated range all of which include Map Share. The range includes TomTom GO 920T and a 3d generation TomTom One</p>
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<!-- sphereit end --><span style="margin-bottom:40px; border-bottom:none;"><a class="iconsphere" title="Sphere: Related Content" onclick="return Sphere.Widget.search('http://thecustomer.co.uk/marketing/collaboration-customer-community')" href="http://www.sphere.com/search?q=sphereit:http://thecustomer.co.uk/marketing/collaboration-customer-community">Sphere: Related Content</a></span><br/><br/><p><a href="http://thecustomer.co.uk/marketing/collaboration-customer-community" rel="bookmark">Collaboration, customer, community</a> originally appeared on <a href="http://thecustomer.co.uk/marketing">TheCustomer</a> on August 4, 2007.</p>
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