As you’d expect, Teligent gives a very quick & precise heads-up on adding community to a business:
6 Things For The Community Strategist To Think About
You’d think that folk starting social businesses would get past the technology & think about what their users expect - should a start-up be fortunate enough to have any users… Last year Rapleaf upset some folk when early adopters felt their privacy had been violated. Rapleaf reacted quickly, and a crisis was avoided.
This year, socialminder managed to stir up the privacy storm.
Two things to note.
1 The storm raged faster & more intensely this time around, as Twitter spread the ‘news’.
2 Early adopters have different expectations from later mass users… they’re probably *more* sensitive to privacy abuse. (I’ve no science to back this up, just years of watching 
socialminder (& indeed rapleaf) aren’t doing anything that Plaxo et al get up to - but the mass user perhaps doesn’t manage their network reputation as sensitively as tech-savvy early adopter types. That’s a challenge for any savvy startup in this area - early adopters are (probably) a vital part of your launch strategy. Their feedback can iron out many bugs & unintended design consequences.
Technorati Tags: privacy, startup, spam
Sphere: Related Content
Axel Peemoeller’s - Eureka Carpark Melbourne
has fantastic signage - which makes sense when seen from the right angle. And no sense at all when looked at from the wrong direction. How many times have you seen marketing campaigns that looked just like that - planned from the company’s perspective, they make perfect sense to the company, and none at all to the customer.
Sphere: Related Content
“(Reuters) - The New York Times Co. plans to stop charging Internet users for access to its columnists and Op-Ed pieces on a section of its Web site known as TimesSelect, The New York Post reported on Tuesday.”
An interesting development. The New York Times has been at the leading edge of developing its web content - as you might well expect of one of the world’s great newspapers. It has in the past been reported as being among the first papers to profit from its online edition. Presumably now the online readership has grown - and the advertising rate card costs have risen - to the point where the additional free readership & ad revenue will more than compensate for lost subscription revenues.
And of course it’s a very strong competitive move.
Sphere: Related Content
It’s good to see mozilla pushing their Thunderbird mail client forwards over the horizon.
I’ve used Thunderbird on & off for several years - at the moment it’s ‘on’, just.
There’s not too many problems with Thunderbird - most of the issues are with email, not any specific mail programme. I’d prefer if it collaborated more with other services - by which I mean with open standards, so that I can plug any service into Thunderbird. And some more speed would be good when syncing IMAP accounts… as would much tighter integration with browsers (not just Firefox), so that the leap from email to other media content (web page, podcast, video, IPTV programme and so forth) was as small as possible. That speed issue alone makes it tough to see how Thunderbird in its present state could get close to delivering mobileemail services.
As a marketer, the easier that a programme is to use, the more I like it: if folk receiving email find it easier to get to engaging content, then that’s good for online marketers.
Powered by ScribeFire.
Sphere: Related Content
this post by http://jeremy.zawodny.com/blog/archives/009275.html made me think about my own experiences with alternatives to Microsoft Office (Office for Mac, in my case)… I used to use writely - now the word processing tool at Google Docs - and found it fantastic for instant collaboration, particularly amongst folks who had never collaborated on a document as a virtual team.
I recently tried the spreadsheet in Google’s docs - & it’s just too slow on my 2mb broadband connection, even for the simple stuff I try to get done on Excel. If I can think faster than a computer runs or software renders my typing, then something’s way wrong!
I’ve been using NeoOffice for a few months on my desktop - and it works very nicely - I’m not missing MSOffice. There’s an early look at NeoOffice 2.2 for download That said, my next book Customer 2.0 is coming along nicely, in Word: I’ve written books & dissertations in Word before, and feel more comfortable handling a (very) long document in Word.
Powered by ScribeFire.
Sphere: Related Content
I must admit to being surprised at how low-res the top business topics on Squidoo It’s all important stuff, but small scale topics. Somehow I’d have expected the top lenses to be on bigger issues, with more momentum.
I guess my benchmark is the excellent community at marketingprofs, which has grown steadily from launch - and the team have done an excellent job in managing their contributors’ reputation point system to maintain a high standard of advice.
Sphere: Related Content
In an hour Honda F1’s earthdream campaign goes live. It costs $100million to run an F1 team for a year: are they going to try to get 1 million people to buy a pixel at $100… I’d pitch for 10 million at $10. By asking individuals to put their name on a pixel, and make an environmental commitment, they’re building a large global community. I wonder what they’ll use it for?
Sphere: Related Content
Web2.0 was coined in 2004 by O’Reilley media - so you’d think that 3 years on, business would recognise the symptoms (and cost savings) of Customer2.0
You’d be wrong.
What happens when you mashup Customer 2.0 with Business 1.0?
A train-wreck, usually.
And this blog is here to celebrate businesses that recognise the value of meeting Customer 2.0’s needs and expectations - and of course, just occasionally, noting when Business gets it wrong.
The catalyst for this now blog is the launch of phuser - a *very* Web2.0 messaging service. I’m supporting the team, and blogging their customers’ experiences. So please expect phuser experiences to thread themselves through posts.
Sphere: Related Content
Interesting to read in the mainstream press that the online advertising marketplace has returned in the shape of AdECN
Back in the bubble, circa 2000, there were several competing companies - the forerunners of Adwords, really, in that they allowed buyers to bid for ad slots. And would you believe that, since most websites were corporate brochures, much of the available media was in community spaces.
Plus ca change!
Sphere: Related Content
I like this
a lot.
“Choose your favourite voice for your navigation system. It’s fun, it’s entertaining and it can turn a boring journey into something a bit more interesting.
“Simply download the voice you like best from our selection - a celebrity, a dialect or just plain funny - and watch out for more voices being added to extend the range.”
or other voices
Brand leading hardware, with your choice of voiceover.
perfect use of the interweb to make the world a better place.
Sphere: Related Content
Latest comments