“London has been confirmed as the web-fraud capital of Britain, leading the pack when it comes to CNP (cardholder not present) fraud.
With an increase of around 22% in national internet card crime, the latest Early Warning Fraud Map
shows London, Manchester, Coventry, Kilmarnock and Bristol as
sustaining significantly more fraudulent transactions than elsewhere.”
…from Antony Savvas, at Computer Weekly - it’s a good follow through from his post in March this year:
“
Over one-in-ten (12%) internet users have experienced web fraud in past 12 months, costing them an average of £875 each.
The figure is reported by government and industry online safety campaign Get Safe Online.
A
survey among UK internet adult users (who number a total of 29m) found
that 12% had experienced online fraud in the last year.
In
that time, 6% had suffered fraud while shopping online, 5% had
experienced another form of general online fraud and 4% were subject to
bank account or credit card fraud as a result of activity online (some
users experienced more than one of these types of fraud).”
The fraud map broadly follows population - no surprise there. What’s most worrying is that fraud rose by 22%. That may simply be the fraudsters’ response to chip n pin’s introduction in February 2006 - which may well have shifted card fraud from point of sale to cardholder not present transactions.
But if we can’t keep our money secure, with the help of our banks, then what chance have we of keeping our personal data secure? It’s a real issue, because no amount of protection by our banks can prevent ID theft if individually we leave data trails across the web that allow fraudsters to construct a personal profile.
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A cracking - but no surprises - article in the FT: TV ad income is down, but within the figures, TV companies’ income is shifting to digital channels. Their audience is fragmenting.
In 2010 internet advertising will overtake TV; only press advertising will be larger:
“Advertising spending on the internet, which was 14.2 per cent of the
total last year, is forecast to be 26.9 per cent in 2012, overtaking
television as the second largest platform for advertisers in 2010.
“Press advertising is estimated to fall from its 46 per cent share to just over 38.3 per cent in six years.”
Which will give us *very* interesting times: we have hundreds of years culture in press advertising; 50+ years of commercial tv expertise. And a decade of online ad exposure, which has been a fairground ride, with folk clinging to the handrail to keep up with the pace of technical innovation and explosions in site traffic.
How much consensus is there, right now, on what makes a good online ad campaign? Site views? Registrations? Viral infection rates? Awareness? Sales?
Put any three experts in a room & you’ll get 4 views.
Now, it was always the same in tv & press - but built on rather more firm foundations. Which means that the online industry had better get some consensus on what to measure, and what to return on investment to expect, pretty quickly.
In three years or less.
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It’s good to see mozilla pushing their Thunderbird mail client forwards over the horizon.
I’ve used Thunderbird on & off for several years - at the moment it’s ‘on’, just.
There’s not too many problems with Thunderbird - most of the issues are with email, not any specific mail programme. I’d prefer if it collaborated more with other services - by which I mean with open standards, so that I can plug any service into Thunderbird. And some more speed would be good when syncing IMAP accounts… as would much tighter integration with browsers (not just Firefox), so that the leap from email to other media content (web page, podcast, video, IPTV programme and so forth) was as small as possible. That speed issue alone makes it tough to see how Thunderbird in its present state could get close to delivering mobileemail services.
As a marketer, the easier that a programme is to use, the more I like it: if folk receiving email find it easier to get to engaging content, then that’s good for online marketers.
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this post by http://jeremy.zawodny.com/blog/archives/009275.html made me think about my own experiences with alternatives to Microsoft Office (Office for Mac, in my case)… I used to use writely - now the word processing tool at Google Docs - and found it fantastic for instant collaboration, particularly amongst folks who had never collaborated on a document as a virtual team.
I recently tried the spreadsheet in Google’s docs - & it’s just too slow on my 2mb broadband connection, even for the simple stuff I try to get done on Excel. If I can think faster than a computer runs or software renders my typing, then something’s way wrong!
I’ve been using NeoOffice for a few months on my desktop - and it works very nicely - I’m not missing MSOffice. There’s an early look at NeoOffice 2.2 for download That said, my next book Customer 2.0 is coming along nicely, in Word: I’ve written books & dissertations in Word before, and feel more comfortable handling a (very) long document in Word.
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If you want your marketing to reach its online audience, go & find them. Take your product to where the audience already meets. If your audience is made up of sceptical teenagers, well, you’d need to turn up with a credible brand partner. Universities, Apple & iTunes Apple - Education - iTunes U: there could hardly be a stronger combination.
I love the idea of lectures being podcast (which already happens informally elsewhere) - far better to view a missed lecture online than to read a friend’s notes.
Aside from the convenience for current students, I’m sure that a strong iTunes U presence will be a great ad for the next round of student applications: prospective students are far more likely to choose a university (all other things being equal, which of course they never are 
that’s using sexy technology to make courses more convenient.
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’tis said they will be the big thing of 2007…
I remember Dave Winer saying (somewhere!) that his goal was to write blogging software that could be set up in 11 seconds… which is pretty much the same speed goal that widgets have: drag & drop tolls for those scared of looking under their blog’s hood. (& who can blame them!)
So now there’s some widgets on here, courtesy of snipperoo a UK company. Their beta service works, though the flow through the site isn’t yet as smooth as it could be. For starters, here’s Hugh Macleod’s Gaping Void a well known, Scobelized, who through his work with Stormhoek wines (I think) broke the big Threshers Wine Voucher story Christmas 2006.
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The Economist reports that most british newspapers have falling circulation: their heading was ‘Bleeding red-tops’, though The Independent gleefully reported that just-about-everybody-but-them had seen sales fall over the past year.
But neither thought to ask “Where did all the readers go?”
I’m not sure: it’s not to the web, if you go by Alexa’s graph
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