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	<title>TheCustomer</title>
	<link>http://thecustomer.co.uk/marketing</link>
	<description>Will Rowan &#124; marketing-led web-savvy digital strategy</description>
	<lastBuildDate>Tue, 07 Jul 2009 10:27:05 +0000</lastBuildDate>
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		<title>Increasing the chance of innovation success</title>
		<description><![CDATA[
You Experience Innovation Success &#8230; Strategyn Uk 2009
View more presentations from Chris Lawer.
Browsing old friend Martin&#8217;s Explorate blog, in search of insight, and found it in this presentation. So much effort is expended on innovation you&#8217;d think companies would work harder &#38; smarter at making sure it succeeds!


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		<link>http://thecustomer.co.uk/marketing/237</link>
			</item>
	<item>
		<title>Semantic publishing: simple search improvement</title>
		<description><![CDATA[Semantic isn&#8217;t &#8216;news&#8217; per-se&#8230; but there&#8217;s a perceptible shift away from industrial publishing models towards digital thinking. Maybe the media hysteria around Twitter tipped the old school over the edge.  {Twitter is very *very* significant, but not (yet, its user base and audience is small, relative to its media footprint) for its mass adoption&#8230; [...]]]></description>
		<link>http://thecustomer.co.uk/marketing/semantic-publishing-simple-search-improvement</link>
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		<title>WWW is 20 years old</title>
		<description><![CDATA[&#8230; an event well worth noting!
But what comes next? Here&#8217;s Tim Berners-Lee at TED (earlier in 2009) on the semantic web. It&#8217;s what happens next, and we ain&#8217;t seen nothing yet.
The cultural shift in business, government and society will only accelerate as data becomes unadulterated:
Raw Data Now!

&#60;Update, Jume 2009&#62;
aha, Downing Street heard Sir Tim&#8217;s call, [...]]]></description>
		<link>http://thecustomer.co.uk/marketing/www-is-20-years-old</link>
			</item>
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		<title>Another dent in tv&#8217;s advertsing revenues</title>
		<description><![CDATA[YouTube has just started auctioning video positions to the highest bidder &#8211; Adsense paid search results for video. (tip o&#8217; hat to Marshall K at Read Write Web ) Along with yesterday&#8217;s announcement that full length feature films from MGM are to run on YouTube, that&#8217;s another dent in broadcast tv&#8217;s audiences, and revenues.
There&#8217;s already [...]]]></description>
		<link>http://thecustomer.co.uk/marketing/another-dent-in-tvs-advertsing-revenues</link>
			</item>
	<item>
		<title>Starting a business community</title>
		<description><![CDATA[As you&#8217;d expect, Teligent gives a very quick &#38; precise heads-up on adding community to a business:6 Things For The Community Strategist To Think About 
You&#8217;d think that folk starting social businesses would get past the technology &#38; think about what their users expect &#8211; should a start-up be fortunate enough to have any users&#8230; [...]]]></description>
		<link>http://thecustomer.co.uk/marketing/starting-a-business-community</link>
			</item>
	<item>
		<title>invaluable pitching advice</title>
		<description><![CDATA[How To Demo Your Startup hey, a post that does what it says on the tin; very sound advice on pitching, well, frankly, anything &#8211; not just a startup.
Think of your audience, and help them through the pitch &#8211; you&#8217;re going to throw a huge amount of information at them in a very short space [...]]]></description>
		<link>http://thecustomer.co.uk/marketing/invaluable-pitching-advice</link>
			</item>
	<item>
		<title>New word for old fashioned values</title>
		<description><![CDATA[I *do* like Tara Hunt&#8217;s take on &#8220;helping out for free&#8221; &#8211; and since she&#8217;s making a thing of it, there&#8217;s a good chance that culture will shift a notch or two in that direction. You can’t eat Whuffie (but it’s getting harder to eat without it) &#124; ::HorsePigCow:: marketing uncommon 
(Thanks to Hugh MacLeod [...]]]></description>
		<link>http://thecustomer.co.uk/marketing/new-word-for-old-fashioned-values</link>
			</item>
	<item>
		<title>Managing discussion board content</title>
		<description><![CDATA[Bulletin board postings more likely slander than libel, says High Court &#124; OUT-LAW.COM
Very, very useful to know.(tho frankly not the most exciting news of the week  


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Managing discussion board content originally appeared on TheCustomer on [...]]]></description>
		<link>http://thecustomer.co.uk/marketing/managing-discussion-board-content</link>
			</item>
	<item>
		<title>More Melbourne style!</title>
		<description><![CDATA[another piece of innovative communication from Melbourne (see car park signage below)Craft Circle Fights The Power, Martha Stewart Style &#124; PSFK &#8211; Trends, Ideas &#38; InspirationI wonder what they&#8217;re putting in the water?


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More Melbourne style! originally [...]]]></description>
		<link>http://thecustomer.co.uk/marketing/more-melbourne-style</link>
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	<item>
		<title>metaphor for marketing&#8230;</title>
		<description><![CDATA[Axel Peemoeller&#8217;s &#8211; Eureka Carpark Melbourne has fantastic signage &#8211; which makes sense when seen from the right angle. And no sense at all when looked at from the wrong direction. How many times have you seen marketing campaigns that looked just like that &#8211; planned from the company&#8217;s perspective, they make perfect sense to [...]]]></description>
		<link>http://thecustomer.co.uk/marketing/metaphor-for-marketing</link>
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