http://thecustomer.co.uk/marketing Will Rowan | marketing-led web-savvy digital strategy Wed, 12 Nov 2008 22:27:49 +0000 http://backend.userland.com/rss092 en YouTube has just started auctioning video positions to the highest bidder - Adsense paid search results for video. (tip o' hat to Marshall K at Read Write Web ) Along with yesterday's announcement that full length feature films from MGM are to run on YouTube, that's another dent in broadcast ... http://thecustomer.co.uk/marketing/another-dent-in-tvs-advertsing-revenues As you'd expect, Teligent gives a very quick & precise heads-up on adding community to a business:6 Things For The Community Strategist To Think About You'd think that folk starting social businesses would get past the technology & think about what their users expect - should a start-up be fortunate ... http://thecustomer.co.uk/marketing/starting-a-business-community How To Demo Your Startup hey, a post that does what it says on the tin; very sound advice on pitching, well, frankly, anything - not just a startup.Think of your audience, and help them through the pitch - you're going to throw a huge amount of information at them ... http://thecustomer.co.uk/marketing/invaluable-pitching-advice I *do* like Tara Hunt's take on "helping out for free" - and since she's making a thing of it, there's a good chance that culture will shift a notch or two in that direction. You can’t eat Whuffie (but it’s getting harder to eat without it) | ::HorsePigCow:: marketing ... http://thecustomer.co.uk/marketing/new-word-for-old-fashioned-values Bulletin board postings more likely slander than libel, says High Court | OUT-LAW.COMVery, very useful to know.(tho frankly not the most exciting news of the week ;-) http://thecustomer.co.uk/marketing/managing-discussion-board-content another piece of innovative communication from Melbourne (see car park signage below)Craft Circle Fights The Power, Martha Stewart Style | PSFK - Trends, Ideas & InspirationI wonder what they're putting in the water? http://thecustomer.co.uk/marketing/more-melbourne-style Axel Peemoeller's - Eureka Carpark Melbourne has fantastic signage - which makes sense when seen from the right angle. And no sense at all when looked at from the wrong direction. How many times have you seen marketing campaigns that looked just like that - planned from the company's perspective, ... http://thecustomer.co.uk/marketing/metaphor-for-marketing Business Technology : Why Most Online Communities Fail http://thecustomer.co.uk/marketing/why-communities-fail-2 Collaborative Thinking: I know it's Friday, but can I have an online community by Monday?Very good upsum of the mismatch between expectations & reality http://thecustomer.co.uk/marketing/why-online-communities-fail Ze Frank on Breaking the Metaphor of the WebThere's momentum building here, towards a watershed. In recent weeks we've seen VRMWorkshop, big forward steps from Dataportability, Facebook's adoption of those principles... I'm sure there's more - there's certainly thinking about the problems created by social mediaSo is 2009 ... http://thecustomer.co.uk/marketing/breakthrough-2009-cultural-shift-in-social-marketing