More Melbourne style!
another piece of innovative communication from Melbourne (see car park signage below)
Craft Circle Fights The Power, Martha Stewart Style | PSFK – Trends, Ideas & Inspiration
I wonder what they’re putting in the water?
metaphor for marketing…
Axel Peemoeller’s – Eureka Carpark Melbourne
has fantastic signage – which makes sense when seen from the right angle. And no sense at all when looked at from the wrong direction. How many times have you seen marketing campaigns that looked just like that – planned from the company’s perspective, they make perfect sense to the company, and none at all to the customer.
Why communities fail /2
Collaborative Thinking: I know it’s Friday, but can I have an online community by Monday?
Very good upsum of the mismatch between expectations & reality
Ze Frank on Breaking the Metaphor of the Web
There’s momentum building here, towards a watershed. In recent weeks we’ve seen VRMWorkshop, big forward steps from Dataportability, Facebook‘s adoption of those principles… I’m sure there’s more – there’s certainly thinking about the problems created by social media
So is 2009 going to be the year in which we get a technical breakthrough, that changes Web 2.0 from being a technical achievement into being social & commercial?
Oh for goodness sake!
Banks ask their customers to jump through hoops… and then, it seems, can’t put their own house in oder. My guess (experience) is that legacy systems and organisation culture combine to stymie development at the pace needed to stay ahead of developments in security risks.
Guardian.co.uk becomes first UK newspaper site to break 20 million
Good to see the Guardian online getting the readers it deserves – more importantly, these traffic rises should be set against continuing decline in sales of print editions.
Second Age of Aquarius: Facebook Connect + Facebook Payments (= Social Sign-on + Viral E-Commerce)
Dave McLure’s post has a ring of truth about it; by this time next year Facebook may well have shown us the money in Social Networking services, by making ecommerce viral. The trick will be to design a shopping process that mimics our natural herd instincts.
Color + Design Blog / As Seen By The Color Blind
7% of men don’t see your design the same way the designer did… it’s always worth testing sites for colour blindness, and is so often forgotten.
Sphere: Related ContentVRM Defined, neatly
My thanks to Tracy Sheridan for posting a succinct description of VRM:
What is Vendor Relationship Management?
We live in a time when the information disparity that used
to exist between what companies know about products and services, and customers
know about those same products and services is decreasing rapidly.So that now, we’re in a position as customers to establish
any kind of relationship we want with companies, enabling them to essentially bid
on our business
This train’s a’comin!
full description, here:
The Long Blonde Tail: What is VRM?