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	<description>Will Rowan &#124; marketing led, web-savvy, digital strategy</description>
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		<title>Why online communities fail</title>
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		<pubDate>Fri, 25 Jul 2008 08:38:38 +0000</pubDate>
		<dc:creator>Will Rowan</dc:creator>
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		<description><![CDATA[Collaborative Thinking: I know it&#8217;s Friday, but can I have an online community by Monday?Very good upsum of the mismatch between expectations &#38; reality


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			<content:encoded><![CDATA[<!-- sphereit start --><p><a href="http://mikeg.typepad.com/perceptions/2008/07/i-know-its-frid.html">Collaborative Thinking: I know it&#8217;s Friday, but can I have an online community by Monday?</a><br />Very good upsum of the mismatch between expectations &amp; reality<br />
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