TheCustomer

never mind the technical revolution, that’s a cultural revolt, and it won’t stop at 10%: I was with a clothing manufacturer recently who has 20-25% of his products sold online….

The report also picks up the big High Street names that aren’t getting their share of online sales - will they go online, or risk being sidelined? Ocr an companies like IKEA survive with an online catalogue?

Is there research on the cannibalisation effect? Five years ago I saw info from large retailers that found online shoppers also spent in-store, and spent more in total.

Link: Tenth of shopping now online, says IMRG report - vnunet.com.