TheCustomer

BT’s Business game is a useful toy: it outlines the apparent conflicts between a business’ different interest groups… but while  it allows CSR pressure groups to rate your actions as “OK, good that you see the CSR issue, and we’d prefer if you did more”.

So why is it that stakeholders can’t  give the same message? Their response to a medium or strong CSR  position always seems to be “But that’ll cost us profit.”  The game doesn’t appear to take account of the positive PR value of strong CSR actions - and good PR is good for business.

So while doing a good job of raising the issues and compromises that CSR faces, the game unfortunately appears to reinforce stakeholders as unreconstructed capitalists. Which, in my experience, they’re not!

Powered by ScribeFire.