New word for old fashioned values

I *do* like Tara Hunt’s take on “helping out for free” – and since she’s making a thing of it, there’s a good chance that culture will shift a notch or two in that direction. You can’t eat Whuffie (but it’s getting harder to eat without it) | ::HorsePigCow:: marketing uncommon

(Thanks to Hugh MacLeod & Twitter for the heads up)

Whuffle has been part of my web experience since the early days of Fast Company London in 97/98 (FC London was the vortex that drew me into this working life) – pitch in, share ideas, expecting only shared knowledge, thanks and companionship in return. But the network built a decade ago still pays back.

I hope that Project VRM may offer something similar – we’ve had the whuffle talk – and folk are involved because, well, because it’s a cause we believe in. I’ll be interested to see the reactions to 20 minute conference talk – with added VRM – in Delhi next week. It’s very interesting to see how readily the ‘old’ marketing economy is thinking about VRM – there’s an article by Doc Searls, Alan Mitchell & Iain Henderson in this month’s IDM Journal (text for members only, I’m afraid).

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