“Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because those who are crazy enough to think they can change the world, are the ones that actually do.” -Steve Jobs
With Android-optimised editions to follow, The FT has launched its HTML5 edition, pointedly not available in Apple’s App Store. HTML costs substantially less to develop than a mobile app, and tailoring to mobile & tablet flavours becomes non-essential, rather than mission critical. And of course there’s no need to pay up to 30% fees to the hosting app store.
The FT has always innovated, and has for a long time led the way on making digital publishing make commercial sense. Expect other publishers to follow suit.
A short video from Daniel Heaf, Director of Digital for BBC Worldwide, on the “staggering” profit they make from Facebook. & I like his idea of not thinking of social marketing as, er, marketing. It’s a profit centre, that drives up to 30% of BBC’s Top Gear website traffic.
video permalink: HT to Beet TV
I heard Sheryl Sandberg talk last night at LSE – (read Joanne Jacobs’ excellent liveblog ) and the BBC’s use of Facebook fits with the Facebook Sheryl described. One where the platform is very very good at a few simple things. (So facebook photos aren’t the best photo service online; they’re almost feature-free, but Facebook is *the best* way to share photos with friends. One thing, done staggeringly well.)
The BBC seem to have discovered that facebook *does* audience.
Now, that’s a staggering thought; if one of the world’s largest TV producers finds good audience for one of the world’s most popular tv shows… and treats it as a profit centre rather than a marketing or content production cost, then shouldn’t that thinking work for other, smaller, businesses?
released 1 April 2011, the Kindle edition of Digital Marketing Manual
The dust cover says…
Covering: search engine optimization, search engine marketing, social media, email marketing, privacy & data protection, websites & blogs. And how to include online marketing with the real world sales & marketing activity that businesses already use.
Digital Marketing Manual gives you:
– 7 quick reference guides, in easy-to-use format, one digital marketing topic at a time
– or read the whole book for a complete online business development program
The Digital Marketing Manual is jargon free, full of sound ideas that quickly and easily make your online business more profitable.
Rapid “How To” topics include:
– Pay per Click advertising
– test & measure to make more sales
– search engine optimization
– manage time commitments
– using social media alongside other marketing activity
– identify what works
– email marketing
– create repeatable campaigns
Each section ends with an Action Plan to help identify what your business can do to make better use of digital marketing.
Go ahead, but a copy or two today!
MediaPost Publications Search, Social Move BrightEdge To Create New SEO Tool
… if this does what it says on the tin, it’s reverse-engineering Google’s search algorithm… maybe not 100% deconstructing it, but sufficient that a bank of smart, search literate offshore analysts can understand social’s impact on search, write friendly content & plug it through social channels… and analyse the impact of their input.
Pretty much in real time.
On one level, it’s the ultimate white hat seo tool – optimising the production of content to make sure it’s found for the right reasons.
On the other hand, there’s the clear potential for that optimisation of content & maximisation of traffic to take the normal reach of a site far beyond white hat seo .
HT to @JanetParkinson & @leeodden
at long last, it looks like Google has fixed search.
You didn’t think it was broken before?
Well, try searching for an Hotel; you’d find dozens of sales agents & review sites before the hotel’s own website showed up.
Which was plain wrong.
And things were much worse in other areas, where sites recycling/harvesting/churning/stealing content (pick your metaphor!) obliterated the originators.
This has to be good for the businesses that make, sell and service their customers.
Viadeo have releasd a 5 minute video interview with Michael Nutley, NMA Editor… following his excellent speech at Social Media Week London
Even in this short interview, Michael touches on the main themes of his talk – how advertising disappears by becoming more relevant, how privacy can be kept as a non-issue, and the dangers of vanity measurements.