Starting a business community

As you’d expect, Teligent gives a very quick & precise heads-up on adding community to a business:
6 Things For The Community Strategist To Think About

You’d think that folk starting social businesses would get past the technology & think about what their users expect – should a start-up be fortunate enough to have any users… Last year Rapleaf upset some folk when early adopters felt their privacy had been violated. Rapleaf reacted quickly, and a crisis was avoided.
This year, socialminder managed to stir up the privacy storm.

Two things to note.
1 The storm raged faster & more intensely this time around, as Twitter spread the ‘news’.
2 Early adopters have different expectations from later mass users… they’re probably *more* sensitive to privacy abuse. (I’ve no science to back this up, just years of watching 😉

socialminder (& indeed rapleaf) aren’t doing anything that Plaxo et al get up to – but the mass user perhaps doesn’t manage their network reputation as sensitively as tech-savvy early adopter types. That’s a challenge for any savvy startup in this area – early adopters are (probably) a vital part of your launch strategy. Their feedback can iron out many bugs & unintended design consequences.

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