Two digital marketing strategies

Seth nails it: there’s two ways to market online – burn permission with frequency (make money  now, rebuild your customer base later), or engage, and dig in for a longer haul, but with permission.

I’ve always been a fan of the latter – work the customer base, with their consent, to grow your network by engaging theirs. Rather than talking about ‘permission’ which has a kinda ‘yes/no, once & for all time’ feel to it, I think of this as ‘consent’ –  it has a softer feel to the relationship, & maybe there’s more of a 2 way sense to the relationship.

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