MediaPost Publications Search, Social Move BrightEdge To Create New SEO Tool
… if this does what it says on the tin, it’s reverse-engineering Google’s search algorithm… maybe not 100% deconstructing it, but sufficient that a bank of smart, search literate offshore analysts can understand social’s impact on search, write friendly content & plug it through social channels… and analyse the impact of their input.
Pretty much in real time.
On one level, it’s the ultimate white hat seo tool – optimising the production of content to make sure it’s found for the right reasons.
On the other hand, there’s the clear potential for that optimisation of content & maximisation of traffic to take the normal reach of a site far beyond white hat seo .
HT to @JanetParkinson & @leeodden