Where does white hat seo stop, and black hat begin?

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wow.

MediaPost Publications Search, Social Move BrightEdge To Create New SEO Tool

… if this does what it says on the tin, it’s reverse-engineering Google’s search algorithm… maybe not 100% deconstructing it, but sufficient that a bank of smart, search literate offshore analysts can understand social’s impact on search, write friendly content & plug it through social channels… and analyse the impact of their input.
Pretty much in real time.

On one level, it’s the ultimate white hat seo tool – optimising the production of content to make sure it’s found for the right reasons.

On the other hand, there’s the clear potential for that optimisation of content & maximisation of traffic to take the normal reach of a site far beyond white hat seo .

HT to @JanetParkinson & @leeodden

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